What Online Retailers Can Learn by Mapping Sales Data

Online retailers can use mapping sales data to tailor consumer experiences, launch targeted ad campaigns, and measure the ROI of their advertising efforts by collecting customer data and analyzing it using visualization tools like CARTO. By visualizing sales data, online retailers can identify highly concentrated locations of customers, measure the impact of location-based Facebook ad campaigns, and identify potential new markets for ad campaigns and stores. This approach allows businesses to make strategic decisions that drive growth and engagement with every customer.