Company
Date Published
Aug. 22, 2024
Author
CARTO Contributors
Word count
718
Language
English
Hacker News points
None

Summary

In today's digital landscape, location intelligence is a crucial component of effective digital marketing campaigns, enabling marketers to target specific audiences, optimize ad placement, and measure ROI with precision.` This paragraph highlights the importance of maps and location data in digital marketing, from campaign strategy to execution and evaluation, providing insights into audience demographics, micro-targeting, proximity marketing, and correlation between geotargeted advertising and sales.