Spatial data analysis and visualization is transforming the way travel agencies understand their clients by providing insights into traveler behavior, preferences, and patterns. This technology allows agencies to uncover correlations that are not immediately seen and convert complex data into clear, understandable visual representations. Tools like CARTO enable agencies to identify key points of interest, popular routes, or zones with high activity, which can be used for strategic decision-making, improving operational efficiency, and personalizing travel offers based on each traveler's needs and preferences. Real-time data analysis helps detect emerging trends and enables agencies to adapt their offerings quickly, staying ahead of the competition.