There is immediate and long-term benefit in investing quality time into an engagement brief, which can lead to better hacker attraction and increased efficiency. A compelling brief should be well-articulated, providing clear guidance, minimizing confusion, and fostering trust between the organization and hackers. Key considerations include including relevant information, optimizing length, and avoiding unhelpful statements. The brief's design, especially the introduction section, is crucial in enticing hackers to participate. Effective communication of scope, target groups, and out-of-scope areas is essential to guide hackers towards the right places, while providing documentation, credentials, and focus areas helps to facilitate a smooth engagement process. By incorporating elements such as gamification, motivation psychology, and showcasing expertise, organizations can create an engaging brief that attracts the right hackers and maximizes value from their managed bug bounty programs.