Cash flow management is crucial for any business, especially for bootstrapped startups. Positive cash flow means more money coming in than going out, which provides stability and control over the company. Key components of cash flow management include forecasting, tracking, and responding to results. To improve cash flow, businesses can increase revenue or decrease expenses by focusing on customer needs, adjusting pricing models, managing invoicing effectively, and cutting costs where possible. Maintaining a healthy cash flow is essential for the growth and sustainability of any startup.