10DLC pricing tiers

To send messages via the 10DLC route, businesses must register their brand and campaign, incurring various fees during the process. If registering as a Campaign Service Provider, a one-time $200 registration fee with The Campaign Registry is required, alongside a $4 fee for brand registration and a monthly charge for campaign registration, which varies based on campaign type. There is also a $50 T-Mobile Campaign Activation fee when a campaign is linked to a phone number, which may be waived currently but will be enforced following a 30-day notice. Message costs include both the message fee and carrier-specific surcharges, with rates varying by carrier and message type. Alternatively, registering through Bandwidth eliminates the initial $200 fee, but all other costs, including the T-Mobile activation and per-message surcharges, remain applicable. Regardless of registration method, the activation and surcharge fees are charged by the messaging provider, not The Campaign Registry.