In today's fast-paced media environment, brands need effective tools to monitor mentions and analyze context. Speech-to-Text transcription is a good starting point, but it doesn't offer enough insight on its own. NLP (Natural Language Processing) and NLU (Natural Language Understanding) technologies are essential for maximizing ROI in media monitoring products. AssemblyAI's Audio Intelligence APIs use these advanced tools to provide accurate proper noun recognition, context understanding, topic detection, entity detection, content moderation, and sentiment analysis. These features enable brands to gain a deeper understanding of their online presence, optimize brand strategy, and make more informed decisions for increased ROI.