The debate centered around whether ChatGPT, a generative AI model, can outperform traditional site search methods in the B2B eCommerce sector. Experts from both sides acknowledged the importance of personalization in eCommerce experiences, but disagreed on how to achieve it. Team ChatGPT argued that its AI model is more adept at understanding user intent and responding to user prompts, while team site search emphasized the need for contextual understanding and access to data sources like PIM and CDP. Site search solutions were seen as better equipped to handle complex queries and provide personalized results, whereas generative AI models lack this context. The debate concluded that a new path is needed that incorporates the best of both worlds, with advanced site search platforms like Algolia already capable of understanding user intent and incorporating conversational interfaces.