Aiven users can now send their service logs to Amazon AWS CloudWatch and Google Cloud Logging, allowing for easier storage, viewing, and archiving of logs. The integration setup process is simple and only takes a few minutes. Users can enable the integration by navigating to their project's Service Integrations section in the Aiven Console or using the Aiven Client. Once set up, users will have a more consolidated overview of their logs and be able to manage them more efficiently.