The mobile market for games is growing, but retention rates are declining as players tire of clones and look for something new. One solution could be to focus on solving a societal problem like loneliness by creating apps or games that foster human bonds and improve player interaction. Agora's video chat services can help developers integrate live video engagement into their products, increasing user retention, session times, and overall app value. By leveraging the next generation of real-time engagement tools, developers can create unique experiences that stand out in a crowded market.