How to use merge tags in Mailchimp

Mailchimp merge tags allow users to personalize emails and SMS campaigns by inserting subscriber-specific information, such as first name, last name, email address, or home address. To set up merge tags, users can add custom fields and labels, which are then used to pull data from subscriber profiles. Once added, merge tags can be easily inserted into emails using a variety of methods, including typing or selecting from a dropdown menu. Merge tags can also be used in other parts of campaigns, such as automated email workflows and SMS campaigns. To ensure effective use of merge tags, users should maintain clean and accurate data, test for style sensitivity, and preview emails before sending. Mailchimp offers a comprehensive list of common merge tags, and users can create their own custom tags to suit their needs. Additionally, the platform integrates with other apps through Zapier, enabling automation of workflows across multiple systems.