How to use Google Ads lead forms

Google Ads lead forms are a feature that allows advertisers to add a lead generation form directly to their Google Ads, making it easier for potential customers to provide contact information without leaving the ad. The form triggers when a user clicks on the ad's call to action, and the data is stored in the advertiser's Google Ads account or connected to a CRM or marketing platform via Zapier or webhooks. To set up a lead form, advertisers need to provide a link to their website's privacy policy and follow specific requirements, such as only being available on search, video, Performance Max, and display ads. The forms can be customized with questions, background images, and submission messages, and can be automated to export leads via webhook integration or Zapier. Google Ads lead forms are worth considering for streamlined lead generation, but their effectiveness depends on targeting the right audience and crafting compelling ad copy, and they do not charge per lead but rather per click.