Putting on our ISV Shoes

Twilio, an API-first company that supports developers, partners with Independent Software Vendors (ISVs) to provide communication infrastructure APIs, access to the Super Network, and communications expertise. In this blog post, a fictional ISV named Owl Inc., which provides customer relationship management software for retail customers in the exercise and wellness space, is used as an example of how Twilio can help improve key performance indicators (KPIs) such as decreasing churn rate, increasing conversions from freemium to paid packages, and reducing front office and back office labor. The post walks through Owl Inc.'s journey getting started with Twilio, including the technology, finance, enablement, and security and compliance aspects that need to be considered. By integrating communications into their products, ISVs can drive revenue, expand capabilities, and build lasting engagement directly with end consumers.