6 Best SMS Marketing Case Studies

SMS marketing continues to gain popularity, with an expected increase by 52% by 2023. To be effective, SMS marketing must follow best practices such as getting permission through opt-ins, diversifying channels, using brand-friendly short codes, providing clear calls-to-action, and engaging in real-time conversations. Successful campaigns have been implemented by various brands including Game of Thrones, Longmont Climbing Gym, Salesforce, Hydroflask, Airbnb, and Dell, which have achieved high engagement rates, improved customer experiences, and increased sales through the use of SMS marketing. By following these best practices and leveraging platforms like Twilio, businesses can also achieve similar results and stay ahead in their respective markets.