Togai - Our vision

The text discusses the evolution of software pricing strategies and advocates for usage-based pricing (UBP) as the most beneficial model for both buyers and sellers. It explains how UBP has evolved over time, from being a cost center to becoming value-adding with cloud adoption. The ideal solution involves minimizing the gap between value and price at every point in time through a consumption-based pricing model. However, adoption of UBP has been slow due to the complexity of building accurate and reliable usage measurement infrastructure. The text also introduces "pricing infrastructure" as the set of tools that help implement various pricing strategies for software companies. It highlights Togai's vision of creating an end-to-end pricing infrastructure for SaaS, which involves monitoring, measuring, aggregating, analyzing, gatekeeping, and experimenting with different pricing strategies. The mission is to make pricing a growth lever for SaaS by enabling data-driven decision-making in this area.