A Quick Guide to Tiered Pricing With Examples

Tiered pricing is a strategic approach that allows businesses to offer products or services at various price points, catering to different customer needs and budgets. This method is particularly beneficial for SaaS companies as it enables them to accommodate a wide range of customer personas with diverse requirements. By offering tiered pricing, customers can start with a basic package and upgrade as their needs grow without being overwhelmed by too many options. Companies like Obsidian, Mailchimp, Slack, and HubSpot have successfully implemented this strategy, enhancing customer satisfaction and loyalty while driving revenue growth.