How we launch at Supabase

Next week marks Supabase's third Launch Week, a key part of their Product-Led Growth strategy that has enabled them to increase the number of databases they manage by 47% month-on-month for the last 18 months. The company often gets asked about how they ship so relentlessly and being an open source company, they thought it appropriate to start "open sourcing" some of their methods around building and shipping. Their user base is constructed of companies and individuals who themselves are building for the web and marketing to enormous audiences. They hope that by sharing their strategies, others can learn from them and contribute back to the community with their own launch strategies and tactics, helping Supabase continuously learn and improve.