Branch helps people with cash flow challenges take care of unplanned expenses

The text discusses how cash flow challenges are common for many Americans, with over half living paycheck-to-paycheck and 40% lacking $400 in savings. Such financial instability can lead to severe consequences from minor unplanned expenses. To address this issue, the app Branch partners with employers to provide no-cost advances on earned wages, which can be deposited into a zero-fee bank account called Branch Wallet that includes a debit card. Additionally, budgeting tools are offered to help manage cash flow between paychecks. The ultimate goal is to improve users' financial health by removing barriers and providing necessary tools for success.