90% of YouTube viewers don’t care about video quality

At the annual Demuxed conference for video developers, several key insights were shared. Firstly, it was revealed that 90% of YouTube viewers do not care about video quality, which has implications for adaptive bitrate (ABR) algorithms and machine learning approaches to optimize video delivery. Secondly, the codec war between AOM and MPEG is intensifying with the development of royalty-free video codecs like AV1. Thirdly, sub-media-segment chunked-transfer is becoming a preferred method for achieving low latency streaming at scale. Fourthly, machine learning is increasingly being used to improve streaming video experiences, such as in per-title encoding and content classification. Lastly, the impact of repeatedly watching Big Buck Bunny on video developers was humorously highlighted.