The modern shopping stack: how Commerce-UI marries video and ecommerce to drive results

The text discusses the evolution of shopping experiences, particularly focusing on the use of video in e-commerce. It highlights a partnership between Mux, a video playback and delivery platform, and Commerce-UI, a development studio specializing in building headless e-commerce experiences. They collaborated to create an innovative Shopify Plus storefront for apparel company Aether that seamlessly integrates video content throughout the site. The new Mux Player is utilized to present various types of videos, enhancing user engagement and setting a standard for modern video shopping experiences. The text also mentions other complementary platforms like Sanity, Netlify, and Next.js framework that contribute to delivering these cutting-edge content experiences.