Push view data to Google BigQuery with Pub/Sub

Mux Data, a tool for developers to leverage better data and observability tools for video, was created to address the overwhelming and convoluted nature of internet data. By pairing Mux with other powerful tools like Google BigQuery and Looker, users can synthesize and visualize data related to products such as blogs, podcasts, or videos. This data can be used to make better decisions by responding quickly to real-time events, iterating on marketing efforts and product features, focusing on certain funnels, and cutting costs where return on investment (ROI) is not promising. Google Pub/Sub is a system that allows for customization and granularity in handling data. It enables large amounts of data to be managed asynchronously between several services without them ever having to know about each other. The integration of Mux Data with Google Pub/Sub requires setting up a Pub/Sub project, granting permissions to allow Mux to send data to the project, creating a topic, and sharing the topic name with Mux. This setup allows for real-time view data from Mux Data to be captured in the Google Pub/Sub project, which can then be used to make important decisions faster.