magicpin Builds India's Largest Hyperlocal Retail Platform on MongoDB

India's largest hyperlocal retail platform, magicpin, has built its business model around a pay-per-conversion strategy rather than the traditional pay-per-click model. The company collaborates with local retailers to increase foot traffic and preserve local economies, offering consumers additional perks when transacting through magicpin. With over 10 million users on its platform, covering the majority of Indian cities and over 100 localities, magicpin has established itself as a leading offline retail discovery and savings app. The company uses MongoDB's flexibility and scalability to manage its SaaS platform, session cache, card, and order management, with MongoDB Atlas at the heart of its business operations.