What are Data Products?

Data products refer to the use of data for decision making or problem solving within a business context. They have evolved from traditional analytics, such as reports and dashboards, to include advanced technologies like machine learning and AI APIs. The scope of data products is expanding rapidly, with companies recognizing their potential in driving growth and innovation. Data product management is emerging as a career field, handling the lifecycle of these products using traditional product thinking. Treating data products as actual products offers several benefits, including market research, user acceptance testing, go-to-market strategy, and iterative updates to ensure continued usefulness to the business.