The Product Manager's Guide to Feature Flags

Product Managers play a crucial role in the development of products, acting as engineers, designers, business minds, and marketers. They are responsible for understanding customer needs and wants, empathizing with their target audience, and using tools like Jira, Aha, and Mavenlink to manage teams and track progress. Two key aspects of effective product management that often lack dedicated tools are Customer Empathy and Customer Feedback. To overcome this, some companies have integrated feature flags into their development cycle, allowing them to test new features in a real-world environment with real users before launching it to everyone. This approach helps PMs be more responsive to feedback without having to leave a 'bad feature' out on the market for too long.