More Experiments. More Data. Better Products.

Melissa, a designer experienced in UX, UI, branding, marketing, and strategy, recently joined LaunchDarkly after working at a large online retailer where she was part of a team building a sister site to test new shopping experiences. The challenge they faced was directing customers to the new platform without scaring away loyal users or disrupting sales. They decided on a Canary Launch, inviting a small percentage of a particular customer segment to view the website. This process allowed them to monitor the impact and increase visibility gradually. Melissa's experience with this release process led her to appreciate LaunchDarkly's SaaS product, which facilitates faster and less risky product releases. She is now committed to helping companies understand how LaunchDarkly can support their innovation efforts in a rapidly changing world.