Heetch Powers Ride-Sharing With LaunchDarkly’s Mobile SDK

Heetch, a ride-sharing company based in Paris, initially used a homegrown feature flagging system that lacked standardization and required product managers to request changes from engineering each time. The company sought a solution to release features more quickly and with less friction. After evaluating several vendors, Heetch chose LaunchDarkly for its ease of use, market maturity, and broad SDK availability. With LaunchDarkly, the product team has standardized its release practices, enabling them to ship updates more quickly and confidently. The adoption of LaunchDarkly has given product managers at Heetch more granular control over user experiences, allowing for real-time feature releases based on business logic without engineering requests.