/plushcap/analysis/launchdarkly/clubhouse-accelerates-growth-improves-trial-conversions-by-30-with-launchdarkly-experimentation

Clubhouse Accelerates Growth, Improves Trial Conversions by 30% With LaunchDarkly Experimentation

What's this blog post about?

Clubhouse, a project management software for development teams, has integrated LaunchDarkly into its operations to enhance product collaboration and accelerate experimentation. Since adopting LaunchDarkly, Clubhouse has experienced faster validation of ideas, rapid iteration with engineering, and shorter release cycles. The integration also enabled the company to separate deployment from release, allowing product managers to control targeting rules without relying on engineering resources. This approach led to a 30% increase in trial retention for Clubhouse. As the product team continues to mature, they plan to add more experiments and fine-tune customer experiences while exploring additional integrations with tools like Segment, Amplitude, and Slack.

Company
LaunchDarkly

Date published
Dec. 15, 2020

Author(s)
Alea Abed

Word count
416

Hacker News points
None found.

Language
English


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