How to get everyone at the company to value writing

Incident.io dedicates one day every month, called Content Day, where all employees focus solely on writing content. The company stores ideas in a database and encourages employees to write about topics they are passionate about. This practice helps the company reach more people, elevate the importance of writing, and surface diverse viewpoints. However, it also has trade-offs such as time spent away from other tasks and potential selection bias due to hiring strong communicators. Despite these challenges, Incident.io believes Content Day is a valuable cultural practice that helps them communicate effectively with their audience.