The recent Snowflake Summit 2024 highlighted the growing interest in Artificial Intelligence (AI) among professionals. With a focus on "Enterprise AI", Snowflake is aiming to simplify the integration of complex, unproven new technologies like LLMs into businesses' data stacks. Hex, an AI partner of Snowflake, has been recognized for its seamless integration with Snowpark and Cortex AI services. The company aims to make advanced analytics and generative AI capabilities easily accessible to enterprises while maintaining the simplicity and efficiency of traditional SQL queries.