Hex at AllTrails

AllTrails has adopted Hex for exploratory analysis, data validation, and web apps to improve their workflow. The company uses a blend of SQL and JavaScript in Google Dataform to build dynamic data pipelines on the Google Cloud Platform. Analysts at AllTrails leverage tools like Amplitude, Hex, Preset, and Looker to deliver compelling stories to stakeholders across the organization. Hex has enabled robust exploratory analyses by allowing analysts to write SQL queries directly and store them in hosted notebooks for easy access and visualization of data from their warehouse (BigQuery). The platform also supports dynamic markdown variables, enabling updating values in summaries and comments.