Why the modern retailer needs a modern data stack

A modern data stack, built on Fivetran and Google BigQuery, is essential for retailers to achieve the data visibility necessary for seamless personalized omnichannel experiences. Modern retailers face challenges such as increased adoption of omnichannel shopping, supply chain and inventory complexities, and customer expectations for personalization. A modern data stack allows fast access to trusted data from various sources, eliminating silos and increasing visibility across all operations. This results in benefits like a 360-degree view of the customer, enhanced personalization, faster insights, and more precise decision-making. Companies such as Chubbies and Nando's have successfully implemented modern data stacks to improve their business operations and marketing capabilities. A modern data stack also ensures high levels of security and privacy, meeting internal and regulatory requirements.