Businesses face challenges such as reduced data team impact, extended time to insights, outdated data, and unreliable data, which affect their data transformation processes. SQL-coded transformations and graphical user interface (GUI) tools offer different approaches to address these issues. GUI tools, with their visual drag-and-drop components, are easy to access and offer wider visibility but can result in vendor lock-in and have limited capabilities. SQL scripting, being a universal language, provides flexibility and transferability but can be complex and slow to develop. Modern tools like dbt Core have emerged to modernize SQL by introducing advanced features such as testing, version control, and data lineage, helping to overcome traditional SQL limitations. Fivetran supports SQL-based transformations using dbt Core to provide automated, reliable solutions, offering prebuilt SQL logic to reduce entry barriers and accelerate insights.