Three ways analytics can accelerate your sales pipeline

Sales analytics can accelerate a company's sales pipeline by blending the art of sales with a data-driven strategy. Three strategies to build a strong relationship between sales and data teams include taking a holistic approach to sales funnel analysis, committing to customer tracking, and adopting a data-driven sales culture. By implementing these strategies, companies can unlock pipeline-accelerating insights that salespeople can leverage as they continuously improve their engagement strategy and pitches. This involves using CRM, product, database, and customer engagement tool data to identify trends in the market and get a pulse on the overall health of the sales funnel.