New Connector: Google Ads Account

The new Google Ads account connector allows users to track changes to their campaign, ad and creative settings over time, including bidding strategy, channels, and targeted groups. This is crucial for understanding the performance of paid ads and refining bidding strategies. By analyzing historical data, companies can learn from past successes and failures and adjust their spend accordingly. The AdWords API enables programmatic pulling of account information, while the Google Ads account connector simplifies the process of formatting this data for marketing teams. This data source has various applications, such as finance use cases, merging with other applications like NetSuite, and informing product strategy decisions.