New IDC analysis: The value of Fivetran for enterprise

IDC's recent study on Fivetran customers reveals substantial benefits from investment in data tools, with an average ROI of 459% over three years. Participants achieved $3.6 million worth of benefits through increased staff productivity and business enablement. The payback period for Fivetran was only three months. Access to real-time data is crucial for staying competitive and innovative, and Fivetran's ability to unlock data for faster time to insight and improved decision-making has been demonstrated in various industries. Customers reported significant productivity gains across departments, with an average annual productivity benefit of $1.5 million. Additionally, companies using the Fivetran platform experienced operational cost savings and enhanced marketing capabilities. Overall, the IDC study showcases the impressive ROI, quick payback period, and long-term efficiency gains that Fivetran customers can expect.