Digital Agencies Centralize Data to Drive Growth and Build Loyalty

Automated data integration is crucial for digital agencies as it helps them connect the dots across various marketing and non-marketing data sources, providing clients with real-time measures of campaign performance. Fivetran's automated data integration tool removes the pipeline engineering burden from digital agencies by centralizing all client marketing and non-marketing data into any cloud data warehouse, continuously syncing data from every source, adjusting to source API and schema changes, detecting and replicating custom objects, and seamlessly integrating with BI tools. This enables agencies to optimize campaigns, create real-time ROI reports, develop reliable forecasts, and generate comprehensive insights into customer behavior and the customer journey.