Fivetran CEO: Competitive Analytics Requires Modern Architecture

At Tableau Conference 2019, Fivetran CEO George Fraser discussed how successful analytics programs incorporate automated data integration and cloud data warehouse technology. He argued that combining these technologies with a BI tool in a modern data stack creates an efficient analytics program fueled by every data source used by the business. The presentation also covered resolving common data engineering and analytics challenges, such as overcoming limitations of traditional ETL tools, using single cloud data warehouses, when to use a data lake, schema foundations, SQL's role in transformation and modeling, and accelerating analytics with prebuilt templates and dashboards.