Why Ad Agencies Should Leverage a Modern Data Stack

Agencies can use data to demonstrate the success and impact of their marketing campaigns. A modern data stack, consisting of an automated data pipeline, data warehouse, and business intelligence tool, enables quick access to accurate data required for informed decision-making. To stand out from competitors, agencies should provide clients with insights into why campaigns succeed or fail by analyzing trends and nuances within respective data sets. Fivetran offers prebuilt connectors for various data sources, including marketing APIs, databases, and CRM systems, to help uncover the reasons behind campaign performance. While end-to-end platforms may seem appealing, they often have weak connectors, security concerns, and limited reporting capabilities. By implementing a modern data stack, agencies can differentiate themselves by being truly data-driven and providing unique insights to clients.