Why is business intelligence (BI) important?

Business Intelligence (BI) plays a crucial role in modern businesses by structuring unorganized data and visually representing it through graphs, charts, maps, and other means. BI tools help organizations make informed decisions, gain a competitive edge, and improve overall business health by implementing sophisticated predictive analysis capabilities. Key benefits of BI include understanding customers, boosting business operations visibility, getting actionable insights, improving efficiency, access to real-time data, stronger marketing efforts, providing competitive advantages, improved reporting, identifying market trends, increasing revenue, better data quality, and risk identification and management. DoubleCloud is a fully-managed service that helps specialists and businesses create cost-effective sub-second analytical applications using proven open-source technologies like ClickHouse and Kafka.