Organic social media for startups: Secrets to success

Organic social media growth is challenging due to increasing platform monetization and decreasing organic reach. However, by creating engaging content and focusing on quality connections, businesses can overcome these challenges. Setting realistic expectations for ROI and measuring engagement metrics are crucial. Businesses should outline strategies, refine metrics, optimize based on insights, and maintain credibility with every decision. Focusing less on vanity metrics and more on engagement metrics helps understand audience preferences better. Social media shouldn't be treated as a megaphone; content should be curated for specific channels. Building authentic relationships is key to brand loyalty. Being transparent, humanizing interactions, and taking care of wellbeing are important aspects of managing social media presence.