Tips on Choosing a Call Analytics Development Path

Call analytics involves recording and analyzing audio from customer interactions to gain insights into various aspects such as sentiment, intent, and language patterns. The process starts with capturing audio data using existing infrastructure like UCaaS or CCaaS, followed by converting speech to text (STT) for Natural Language Processing/Understanding (NLP/NLU). NLP/NLU helps determine the intent of conversations and sentiment analysis. Data integration organizes the transcribed text and metadata into a database that can be queried, while business intelligence applications use data queries to create dashboards for supervision and management. Key factors in choosing a call analytics development path include determining the specific questions you want answered by the Business Intelligence (BI) application, whether real-time or post-call analysis is required, and deciding between sampling audio data or analyzing all calls.