Chingari: Empowering Social Media Creators and Viewers with Astra DB

Chingari, an Indian social media app with over 175 million users, has been named a Digital Champion by DataStax for its innovative approach to content monetization and user experience. The company's leaders, Kamal Sain and Shavinder Singh, discuss the challenges they face in the industry, including creator monetization, retention, recommendation algorithms, and real-time data processing. They chose to work with DataStax and Astra DB for their speed of execution and robust infrastructure, which allows Chingari to focus on scaling its application and ensuring growth while handling complexities associated with real-time data management. The company plans to integrate Astra DB throughout its platform, including the recommendation system for audio and live rooms, and leverage DataStax's real-time AI platform to achieve their goals.