How Nellis Auction Uses CockroachDB and Google Cloud to Achieve Scale and Reliability

Nellis Auction, an online auction company specializing in reverse logistics, faced scalability and service distribution challenges due to rapid growth. They migrated their legacy MySQL 5.7 database to Cloud SQL on Google Cloud but needed a more robust data solution. CockroachDB emerged as the best option for its native replication and redundancy capabilities, SQL compatibility, relational transactional isolation, open-source nature, industry experience, specialized support, and serverless offerings. Nellis Auction's architecture now includes Google Cloud Run, CockroachDB, Google BigQuery, Google Datastream, Google Looker, Google Pub/Sub, CockroachDB Changefeeds, Google MemoryStore, and Temporal to ensure a reliable, scalable, and modern data solution.