Who won Super Bowl LV? A look at Internet traffic during the game

The blog analyzes real-time internet statistics during Super Bowl LV, focusing on advertisers' website traffic, social media activity in the US, food delivery services, and American football websites. It reveals that commercials do drive significant traffic to companies' websites during the game. Notable spikes were observed for vehicle manufacturers like General Motors, Cadillac, and Jeep; food and drink brands such as Anheuser-Busch, Bud Light, Mountain Dew, Pepsi, Doritos, Oatly, Jimmy John’s, Dr. Squatch, Microban24, Tide, WeatherTech, Rocket Mortgage, Klarna, Paramount+, Skechers, and Fiverr; and healthcare product company Dexcom and space exploration project Inspiration4. The blog concludes that Dexcom had the highest commercial-induced peak with a 100x boost, followed by Inspiration4 with over 70x traffic increase.