What It's Like to Launch at TechCrunch Disrupt

In September 2012, Matthew Prince of Cloudflare shared his experiences and insights about launching at TechCrunch Disrupt events. He discussed how the platform helped companies like Bitcasa, CakeHealth, and GoInstant to manage high traffic volumes during their launches. According to data from 20 Battlefield companies that used CloudFlare's network, a typical site can expect a surge of 3x-10x in traffic over three days at TC Disrupt. Companies with consumer appeal tend to receive more traffic than those focused on business or enterprise. Effective use of social media can further amplify the traffic. Traffic builds throughout the competition and peaks when TechCrunch publishes an article about a company. For finalists, traffic can reach hundreds of requests per second during their presentation. Despite the high pressure, launching at Disrupt is considered a rewarding experience by many participants.