Thinking about color

Over the last two years, Cloudflare has been working to improve its usage of color in order to enhance accessibility and visual cohesion. The company initially conducted an audit of its existing websites to identify patterns and inconsistencies in color use. It then developed a new palette that was aligned with its brand colors and provided better contrast for accessibility purposes. To ensure the successful implementation of this new palette, Cloudflare built tools to help visualize color changes and facilitate color migrations. The company is still working on updating its web properties with the new palette but has made significant progress towards more visual cohesion across its marketing materials and products.