Going Global - a Localization Case Study at Cloudflare

Cloudflare, a global internet service provider, has reported significant success in its localization efforts aimed at better serving users worldwide. By translating their highest-performing campaign into French, German, and Spanish for markets in Europe and Latin America, the company saw substantial increases in engagement, conversion rates, and cost savings compared to English campaigns. Encouraged by these results, Cloudflare plans to continue expanding its localization efforts into four more languages: Portuguese, Chinese, Korean, and Italian. The company follows an 80/20 rule for prioritizing investments in core vs. emerging markets and uses a formula to track ongoing localization ROI.