Envoy Media: using Cloudflare's Bot Management & ML

Envoy Media Group, a digital marketing and lead generation company, uses Cloudflare's Bot Management to monitor automated traffic and filter out bad traffic. The company developed its own multichannel marketing platform called Revstr, which handles content management, marketing automation, and business intelligence. By integrating Cloudflare's Bot Score into their machine learning models, Envoy has seen a significant increase in the accuracy of predicting conversion rates for leads. This allows them to focus on more profitable segments and improve overall organizational performance.