Unpacking User Psychology: 15 Cognitive Biases That Can Impact Product Adoption

User psychology is a crucial aspect of user research, studying how users interact with products based on their behaviors and cognitive biases. It helps product teams understand user data and build user-centric products that cater to users' thoughts and actions. Key principles in user psychology include motivation, ability (cognitive load), and triggers. Cognitive biases are patterns of thinking that can impact how users interact with a product, and there are hundreds of such biases. Understanding these biases can help drive higher product adoption rates. User psychology is essential for SaaS product teams to improve their products and enhance user experience.