How to Build a User Engagement Strategy for Your Product

User engagement is crucial for businesses as engaged users are more likely to recommend the product, buy more from the business, and contribute positively to its bottom line. An effective user engagement strategy involves understanding the user's context, defining positive and negative app engagements, offering communication opportunities from day one, serving people what they love, focusing on UX and UI design, and following up with human-to-human interaction. Key metrics for measuring user engagement include active time in-app, Net Promoter Score (NPS), user retention rate, and core feature use. Product adoption and engagement tools & tactics can be used to keep users engaged throughout their entire product lifecycle.